NutiFood, a renowned nutrition expert, sought to raise awareness and encourage trial of their recently-launched vegetable juice product. Their primary focus was on reaching out to mothers who wish to incorporate more vegetables into their children's diets.

"To promote NuVi vegetable juice, a specially formulated product for nourishing picky eaters and children prone to constipation, we collaborated with 5 influential moms and more than 40 micro-influencers. Their mission was to share valuable childcare tips that revolved around the benefits of NuVi. The campaign resulted in an impressive total of 57 original content pieces, comprising Facebook photos, community posts, and engaging TikTok videos. These efforts garnered extraordinary traction, accumulating over 8 million views on TikTok and an average of 7 million engagements across multiple platforms."