"By collaborating with 3 KOLs: Minh Tu, Luna Dao, and Salim - along with over 50 mid-tier KOLs, we successfully encouraged them to share their unique clothing care tips utilizing Comfort products. The outcome was outstanding, generating more than 56 creative and original content pieces from the mid-tier KOLs, surpassing engagement KPIs by an impressive 210%. This campaign not only solidified Comfort's position as a prominent fabric care expert but also aligned with the brand's purpose of contributing to a sustainable planet by promoting the longevity of clothes, thus reducing waste and making a positive environmental impact."