Unilever's prominent toothpaste brand - CloseUp aimed to foster brand affection by organizing captivating activations in celebration of International Kissing Day. These engaging events were planned to take place both on social media and offline, in the vibrant cities of Ho Chi Minh and Ha Noi.

"For Closeup's PR stunt, we assembled a group of 44 influential KOLs to participate and share their firsthand experiences on social media. Notably, 19 TikTokers played a crucial role in promoting the TikTok challenge named ""Vu Dieu Cong Kiss,"" which significantly contributed to enhancing brand awareness. The event proved to be a resounding success, drawing an impressive crowd of 10,000 attendees. Furthermore, the hashtag #VuDieuCongKiss on TikTok garnered an astonishing 500 million views, further amplifying the campaign's reach and impact."